Services

Building your brand, one conversation at a time.

Combining high-level journalism, corporate and agency experience, Parks PR builds public relations strategies tailored to your needs — and delivers them with the highest level of service.

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Media relations

Get the right reporters calling back.

We are highly skilled in working with the news media — a strength tied directly to Kyle’s 17 years as a business reporter and editor, and to long-standing relationships with reporters, producers and editors.

  • Story development and angles
  • Pitching local, regional and national outlets
  • News releases and media advisories
  • Interview set-up and follow-through
In action: after Hurricane Helene, existing newsroom relationships helped the Builders Association of the Blue Ridge Mountains break through the clutter fast. See the case
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Media & presentation training

Walk into any interview ready.

We get your leaders ready to talk to the news media — or to any external audience. Kyle has sat on both sides of the interview, including crisis situations, so the practice questions are the real ones.

  • Interview preparation and rehearsal
  • Message development
  • On-camera and phone interviews
  • Presentation coaching for any audience
Good fit when: a leader is about to face reporters, a panel, a town hall or a tough board meeting.
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Content creation

Words that show what you know.

We write and edit powerful content that showcases your expertise to key audiences — written with a reporter’s ear for what people actually read.

  • Contributed articles and op-eds
  • Blog posts and newsletters
  • Scripts, including documentary film
  • Website and campaign copy
In action: the script for “Echoes of Generosity: From Legacy to Life,” a documentary for the Bishop-Parker Foundation, written with Dave Scheiber of Scheiber Stories.
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Communications consulting

A senior strategist on call.

We help your team prioritize its PR efforts — and can help train PR professionals at every level of experience. Think of it as executive marketing leadership without adding to the org chart.

  • PR priorities and planning
  • Content planning and development
  • Coaching for in-house communicators
  • Independent PR consulting
Good fit when: you have a communications team (or one person) who could use a senior partner to think with.
A builder on a house frame
Community & industry relations

Show up where it counts.

We help companies and nonprofits determine where and how to get involved — in their communities and across their industries — so that involvement builds real relationships and a real reputation.

  • Community involvement strategy
  • Association and industry visibility
  • Partnerships and events
  • Member communications
In action: a steady stream of news and tips for the Land of the Sky Association of Realtors after Helene, via e-blasts and social media.
Tampa skyline over the Hillsborough River
Reputation management

Make search tell the truth about you.

We work with internal teams to make sure channels like online reviews and social media properly reflect an organization’s skills and expertise.

  • Online review strategy
  • Social media alignment
  • Messaging consistency across channels
  • Monitoring and response
In a client’s words: “Parks PR helps us with everything from media relations and content creation to digital marketing and managing reviews.” — Nick Scroggs, Scroggs Construction Services
How we work together

Simple, direct, and built around you.

No pitch decks and no hand-offs. Just a senior partner and a clear plan.

1

A conversation

Where you are, where you want to be, and who needs to hear about it.

2

A clear plan

Priorities, messages and channels — sized to your goals.

3

The story, told

Pitches, content, interviews and community work, done by Kyle himself.

4

Learn and adjust

What’s working, what isn’t — and why people say no — so the message gets sharper.

Who we work with

Companies, associations and nonprofits.

Kyle’s clients span many industries and disciplines. A few he knows especially well:

Homebuilding & construction

Builders, contractors and their trade associations.

Real estate & development

Realtors, developers, land and second-home markets.

Architecture

Firms and professional chapters like AIA Tampa Bay.

Higher education

Colleges and universities, such as Eckerd College.

Foundations & nonprofits

Philanthropy and community organizations.

Trade associations

Member organizations that need a public voice.

Banking & finance

Experience from Kyle’s years at B2 Communications.

Hotels & hospitality

Another sector B2 served across Florida.

Questions

Good to know.

Something else on your mind? Ask Kyle directly.

Who will I actually work with?

Kyle Parks. Parks PR is a solo practice by design, so the person you meet is the person who does the work — strategy, writing, pitching and training.

Where do you work?

Parks PR is rooted in Asheville, N.C. and Florida’s Gulf Coast, and proudly serves businesses and nonprofits anywhere in the USA.

Is public relations just media relations?

Not anymore. As the news media has shrunk, it’s more important than ever to keep working with reporters — and to use every other channel you have, from your website and newsletters to reviews and community involvement.

Can you help our in-house team?

Yes. Communications consulting includes helping your team prioritize its PR efforts and training communicators of all experience levels.

How do we get started?

With a conversation. Get in touch, tell Kyle a little about your organization and what you’d like people to know, and he’ll take it from there.

Start the conversation

Not sure which you need?

Most engagements mix a few of these. Tell Kyle what you’re trying to achieve and he’ll help you figure out the right combination.

Start the conversation See the work
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