Reporter. Corporate communicator. Agency founder. Kyle Parks brings four decades of perspective to every client — and does the work himself.
Kyle Parks has held senior positions in journalism, corporate communications and the PR agency world — which gives him the range to help organizations of every kind.
He’s a well-rounded, authentic communications leader with a knack for looking at your opportunities and challenges from every angle, then working as an extension of your organization to deliver the right information to the right audience for maximum impact.
Parks PR is a solo practice by design. You won’t be handed to an account team: the person who wins your trust in the first conversation is the person who writes your story, pitches your reporter and preps your leaders.
— Kyle Parks, Principal
First byline at the St. Petersburg Times, now the Tampa Bay Times
As a business reporter and editor
Public company whose communications he directed
Homes a year sold by the builder he marketed, in 18 states
Co-leading B2 Communications in St. Petersburg
Experience is the key to ultimate success in public relations. Here’s where Kyle’s comes from.
Kyle’s journalism career included roles as a business reporter and editor at the Tampa Bay Times, where he won an award from the National Association of Real Estate Editors for the best newspaper real estate story in the country.
It’s where he learned what makes news — and what gets deleted unread.
As Director of Corporate Communications for Walter Industries, then a $1.4-billion public company, Kyle handled media relations and employee communications and assisted with investor relations — including crisis communications for a mining accident, a serious environmental issue and a violent employee strike.
He went on to lead marketing and communications for Jim Walter Homes, which sold more than 3,500 homes a year in 18 states, and then sales and marketing for the land development division of Plum Creek (now part of Weyerhaeuser).
Kyle co-founded B2 Communications with PR pro Missy Hurley and was a leader there for 13 years. B2 built a reputation as one of Florida’s top PR agencies, working across sectors from banking and real estate to hotels and higher education.
Parks PR is Kyle’s solo public relations practice, serving companies, trade associations and nonprofits across many industries and disciplines — from Western North Carolina to Florida’s Gulf Coast, and anywhere in the U.S.
Every client is different. The approach is the same: find the real story, then put it everywhere it can do some good.
A reporter’s first question is “why would anyone care?” We answer it before we pitch, write or post anything.
As newsrooms have shrunk, PR has become much more than media relations. Your website, reviews, social channels and community work all carry the story too.
You learn as much from the people who don’t sign up or don’t give as from those who do. Their reasons sharpen the message.
Kyle works alongside your people — and can help train communicators at every level of experience along the way.
“AI is a great research tool. It’s a good starter kit. But speaking to your audience in a way that encourages them to act and to trust you? We’re just not there yet.”Kyle Parks, on the Epic Entrepreneurs podcast
Kyle lives in West Asheville and serves on the Board of Directors of Blue Ridge Public Radio — a lifeline for Western North Carolina after Hurricane Helene.
When Helene hit in 2024, Parks PR’s Asheville clients were in the middle of the response: the Builders Association of the Blue Ridge Mountains helped residents avoid unscrupulous contractors, and the Land of the Sky Association of Realtors organized supply pickups and deliveries while keeping members informed.
Builders, colleges, foundations and trade associations — in their own words.
It’s important to have a communications partner with proven skills and deep experience. Parks PR fits the bill.WDWendy DemingCEO, Bishop-Parker Foundation
Working with Parks PR has been a major factor in increasing our visibility, while establishing us as a go-to source on building in Western North Carolina.MCMegan CarrollExecutive Officer, Builders Association of the Blue Ridge Mountains
Parks PR is a driving force for us as we focus on creating impact with our marketing and communications.AWAnne WetmoreChief of Staff, Eckerd College
Tell Kyle what you’re working on and who needs to hear about it. Every engagement starts with a simple conversation.