A direct line, every time
The person who earns your trust in the first meeting is the one who writes your story, pitches your reporter and preps your CEO. No hand-offs, no telephone game.
Public relations · Asheville to Tampa Bay
Good work deserves to be known.
Parks PR helps companies, associations and nonprofits earn the attention their work deserves — through media relations, content, training and community relations led by a former Tampa Bay Times business editor.
Kyle Parks, PrincipalYou work with me — directly.
Meet Kyle
Hi, I’m Kyle. I’ve been on every side of the story.
I started as a business reporter at the Tampa Bay Times. Then I ran communications inside a $1.4-billion public company, and spent 13 years building one of Florida’s top PR agencies.
Parks PR is how I work now: one senior partner, working as an extension of your team. I’ll look at your opportunities and challenges from every angle — and help you deliver the right message to the right people for maximum impact.
17 years in the newsroom
$1.4B public company comms
13 years co-leading B2
2024 NAHB award
Why Parks PR
One senior partner. Not a department.
Big agencies win the business with their best people, then hand it to their newest. A solo practice can’t do that — and that’s the point.
Newsroom instincts
Seventeen years as a business reporter and editor means knowing what a story is, what a reporter needs, and what gets deleted unread.
Every channel, one voice
PR isn’t just media relations anymore. News coverage, owned content, reviews, social and community involvement — all working together and all sounding like you.
Building your brand, one conversation at a time.
- Media relations
Get the right reporters calling back.
Highly skilled work with the news media, grounded in an extensive journalism career and long-standing newsroom relationships.
- Media & presentation training
Walk into any interview ready.
We get your leaders ready to talk to the news media — or to any external audience — with confidence and clarity.
- Content creation
Words that show what you know.
We write and edit powerful content — articles, op-eds, scripts, newsletters — that showcases your expertise to key audiences.
- Communications consulting
A senior strategist on call.
Help prioritizing your PR efforts, and training for PR professionals at every level of experience.
- Community & industry relations
Show up where it counts.
We help companies and nonprofits decide where and how to get involved — in their communities and across their industries.
- Reputation management
Make search tell the truth about you.
We work with your team so online reviews and social media properly reflect your organization’s skills and expertise.
Selected work
Stories we’re proud of.
From storm recovery in Western North Carolina to a documentary in Bradenton — the work speaks, and so do the results.
Asheville, N.C.NAHB Best Public Relations Program, 2024Helping homeowners avoid rip-offs after Hurricane Helene
An awareness campaign launched within a week of the storm — content, video and local-to-national coverage.
Builders Association of the Blue Ridge Mountains
Bradenton, Fla.Premiered at the Bishop PlanetariumA compelling story of philanthropy and its impact
The script for “Echoes of Generosity: From Legacy to Life,” written with Dave Scheiber of Scheiber Stories.
Bishop-Parker Foundation
Tampa BayThe region’s go-to development forecastArchitects predict the year ahead
AIA Tampa Bay’s annual Voice of Architecture survey, turned into a story the business press looks for each year.
AIA Tampa Bay
Asheville, N.C.A steady stream of news and tips after HeleneKeeping Realtors informed through a crisis
E-blasts and social updates while the association organized supply pickups and deliveries for the community.
Land of the Sky Association of RealtorsWhere we work
From the Blue Ridge to the Bay.
Rooted in two communities Kyle knows by heart — and proudly serving businesses and nonprofits across the USA.
35.5951° N · 82.5515° WWestern North Carolina
- Builders Association of the Blue Ridge MountainsTrade association
- Scroggs Construction ServicesConstruction
- Land of the Sky Association of RealtorsReal estate
27.9506° N · 82.4572° WFlorida’s Gulf Coast
- Eckerd CollegeHigher education
- Bishop-Parker FoundationPhilanthropy
- AIA Tampa BayArchitecture
Experience is the key to success in public relations.
1984
Business reporter & editor
Tampa Bay TimesWon the National Association of Real Estate Editors’ award for the best newspaper real estate story in the country.
2001
Corporate communications
Walter Industries · Jim Walter Homes · Plum CreekMedia, employee, investor and crisis communications — then marketing for a homebuilder selling 3,500+ homes a year.
2010
Co-founder & principal
B2 CommunicationsBuilt one of Florida’s top PR agencies over 13 years — banking, real estate, hotels and higher education.
Today
Principal
Parks PRAn independent practice for organizations nationwide, and a board member of Blue Ridge Public Radio.
Kind words
Clients say it better.
Builders, colleges, foundations and trade associations — in their own words.
Working with Parks PR has been a major factor in increasing our visibility, while establishing us as a go-to source on building in Western North Carolina.MCMegan CarrollExecutive Officer, Builders Association of the Blue Ridge Mountains
Parks PR helps us with everything from media relations and content creation to digital marketing and managing reviews. They’ve made a significant positive impact for our company.NSNick ScroggsCo-Owner, Scroggs Construction Services
Parks PR is a driving force for us as we focus on creating impact with our marketing and communications.AWAnne WetmoreChief of Staff, Eckerd College
It’s important to have a communications partner with proven skills and deep experience. Parks PR fits the bill.WDWendy DemingCEO, Bishop-Parker Foundation
Start the conversation
Let’s make it known.
Tell me a little about your organization and what you’d like people to know. I’ll get back to you personally — usually within one business day.